This project for Great Portland Estates, will see the building occupied by marketing, media, and creative industries. A deliberately nostalgic approach was taken from the outset, with new finishes chosen to recall the building's Art Deco past. Patterned terrazzo flooring, laser-cut metal panels and bespoke moulded architraves provide a layer of contemporary decoration in the common parts, whilst a more utilitarian pallet of brick, glazed ceramics and exposed iron columns add interest to the general office areas. The original fine metal windows have been painstakingly restored, with micro double-glazed units greatly improving their thermal performance. New wall and floor openings provide much needed light into the deepest parts of the plan, whilst a new central void provides a dramatic physical connection to the lower ground floor. Energy efficient air conditioning is provided via floor-by-floor heat recovery AHUs and localised VRF units. Under-utilised pavement vaults and a former oil tank room have also been reclaimed as part of the works, expanding the existing toilet, locker, and shower facilities without compromising lettable floor area.

The next stage of the project involves the refurbishment of a rear reception and lift lobby, a redesigned courtyard and the provision of basement cycle storage.